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Soweto Gold x Jameson - Marked By Bravery
[PAUSE]
Marked By BraverySoweto Gold x Jameson
[2022]
Type
Collaboration
Agency
TBWA, The Open Collaboration
Duration
02:00
What We Did
- Creative Direction
- Concept Creation
- Copywriting
- Art Direction
[Watch full video]
Jameson Whiskey approached Ndumiso Madlala, the black owner of the only craft brewery in Soweto, for an unlikely collaboration.
Jameson would donate used casks for a limited-edition beer to be matured in, infusing the beer with taste notes from the whiskey.
Ndumiso used the opportunity to pay tribute to those who made it possible for him to own a brewery in Soweto at all: the class of ‘76.
[S.01]
Packaging
[S.02]
Design
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