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Pfizer - Science Will Win
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Science Will WinPfizer
[2022]
Type
Re-Brand
Agency
Grey New York
Duration
01:00
What We Did
- Creative Direction
- Concept Creation
- Copywriting
- Art Direction
[Watch full video]
In February 2020, Pfizer were shifting their mission from making bank on erectile dysfunction drugs to curing humankind’s worst diseases.
We took them at their word and created ‘Science Will Win’ with our friend Brent Singer at Grey. We won the pitch and the pro-science campaign became Pfizer’s global platform.
The multi media campaign had a profound effect on the business in reshaping it’s perception in the market. And besides winning numerous creative awards was crowned ‘Top 5 most effective US campaigns of the year’ by YouGov. It also increased brand favorability by 55%. Even the podcast alone won Gold at the Shorty awards.
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