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Lidl - Suspiciously Low-Priced Groceries
[PAUSE]
Suspiciously Low-Priced GroceriesLidl
[2022]
Type
Campaign
Agency
VMLY&R Kansas City
Duration
00:30
What We Did
- Creative Direction
- Concept Creation
- Copywriting
- Art Direction
[Watch full video]
Lidl were new to the American grocery market. They wanted the country to know that they had the best quality food at the lowest prices.
Which sounds improbable…unless you turn it into a conspiracy theory, in which case everyone will believe it. ‘Suspiciously Low-Priced Groceries’ won the Lidl account on pitch for VMLY&R, and we returned to develop it for launch.
[S.01]
Retail
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