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McDonald's - 24 Hour
[PAUSE]
24 HourMcDonald's
[2022]
Type
Out-of-Home
Agency
TBWA\Chiat\Day New York & TBWA Zurich
Duration
01:12
What We Did
- Creative Direction
- Concept Creation
- Copywriting
- Art Direction
[Watch full video]
A trans-Atlantic collaboration on a global McDonald’s brief.
We took the concept of being open 24 hours a day, and reframed it as access to an infinite supply of McD’s favorites. One of the few brands iconic enough to run posters with no logo and lose zero brand recognition.
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