We developed the ‘Master the drive’ platform that all Nissan’s agencies worked off in the sponsorship campaign for ‘Star Wars: The Last Jedi’.

Nissan x Star Wars - Master the Drive

‘Jedi Learner’ was the launch film, produced in partnership with Lucasfilm, Industrial Light & Magic and Skywalker Sound, with music by John Williams. Star Wars nerd interest: the commercial mirrors the plot of the film, with the master (the dad) becoming a reluctant teacher to the upstart (the daughter).

When the nervous girl uses the classic Star Wars line 'I've got a bad feeling about this', her dad calms her down by referencing dialogue from The Last Jedi. The final line of the spot echoes Han Solo's classic line to Luke Skywalker: "Great kid! Now don't get cocky."

Master the Drive

Explore our diverse portfolio of creative projects and discover how we bring ideas to life – your story, our passion.

Work

RAV4 the Wall

Mind Games

No Lazy Horses

Science Will Win

Suspiciously Low-Priced Groceries

Blowing Up The Fight Game

Unregiftable

Kicks

Quit Poocrastinating

Play Harder This Winter

24 Hour

Calm In The Storm

Marked By Bravery

Rent

Swagger Wagon

Tundra Space Shuttle

Master the DriveNissan x Star Wars

Type

Agency

Duration

What we did

Activation

Retail