We developed the ‘Master the drive’ platform that all Nissan’s agencies worked off in the sponsorship campaign for ‘Star Wars: The Last Jedi’.

Nissan x Star Wars - Master the Drive

‘Jedi Learner’ was the launch film, produced in partnership with Lucasfilm, Industrial Light & Magic and Skywalker Sound, with music by John Williams. Star Wars nerd interest: the commercial mirrors the plot of the film, with the master (the dad) becoming a reluctant teacher to the upstart (the daughter).

When the nervous girl uses the classic Star Wars line 'I've got a bad feeling about this', her dad calms her down by referencing dialogue from The Last Jedi. The final line of the spot echoes Han Solo's classic line to Luke Skywalker: "Great kid! Now don't get cocky."

Master the Drive

Explore our diverse portfolio of creative projects and discover how we bring ideas to life – your story, our passion.

Work

Swagger Wagon

Tundra Space Shuttle

RAV4 the Wall

Mind Games

No Lazy Horses

Science Will Win

Suspiciously Low-Priced Groceries

Blowing Up The Fight Game

Unregiftable

Kicks

Quit Poocrastinating

Play Harder This Winter

24 Hour

Calm In The Storm

Marked By Bravery

Rent

Master the DriveNissan x Star Wars

Type

Agency

Duration

What we did

Activation

Retail