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Vistaprint - Unregiftable
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UnregiftableVistaprint
[2022]
Type
Campaign
Agency
Giant Spoon New York
Duration
00:47
What We Did
- Creative Direction
- Concept Creation
- Copywriting
- Art Direction
[Watch full video]
Vistaprint let you print on almost any object to create a highly personalised gift.
But in a world of crass materialism (and an overhyped PlayStation 5 release) their sentimental offering was losing ground. So we created a campaign about the one unassailable advantage of a customized present from Vistaprint: it’s unregiftable. Both because you wouldn’t give such a thoughtful present away, and if you did it would be kinda weird.
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